With so many varieties available, finding the right POS products for your business can be difficult. If you’re starting from scratch, with no POS products whatsoever and little knowledge about which will suit you, it can be hard to find your perfect match. Before making any purchases, you should take into consideration a number of things – 4, to be exact – that will help you to get what you need.
What’s your Business?
The first thing you should consider is what your business is, and so what you will need your POS products for. If you’re a clothes shop, for example, most advertising is usually images of products on posters, so snap frames are probably best for you, whereas a restaurant is advertising their food so will, of course, need menu holders and also products such as chalkboards for daily specials. Knowing what you need is the first step to finding the right POS.
What’s your Budget?
You should also be considering your budget before buying POS products. Although it is a very cheap and cost effective way to advertise, if you’re buying multiple products it can soon add up. Know how much you can realistically spend before buying, and then how much you can spend on each type of POS product, taking into account how much they cost – that is if you’re buying multiple varieties of course. This will prevent you from spending a load of money on, say, leaflet holders, and being left with only enough for one snap frame. A disaster!
How Much Room?
It’s pointless buying a load of POS products only to realise you have nowhere to put them. This is why it’s important to plan ahead and look at what space you have. If you have a lot of wall space, anything that can be wall-mounted is a good idea, and before buying pavement signs make sure you actually have room to put them on the street without getting in everybody’s way. Make a plan of where all the products you’re buying will go before you hand over any money, and don’t forget about storage of them too!
Which Variety of your Chosen Variety?
That’s right, the choices aren’t over once you’ve selected a type of POS products. You’ll need to also consider which style of that product you would like, depending on your use and it’s location. For example, should you get lockable poster cases or will snap frames do? A weighted pavement sign or one with wheels? These should all be decided based on how you plan to use your POS products, and the practical aspects such as safety and accessibility.
POS products can be a great asset to any business, as long as you pick the right ones! Considering these factors before you make any purchases will help you to get what you need and stop you from realising too late that you haven’t got the room or you’ve spent too much money, or whatever disaster has occurred. Once you’ve found exactly the right products for you, you’ll be grateful you took the time to go through these questions.