27 Oct

5 Tips for Using Internet Marketing for Branding

Internet marketing is a hugely useful tool for businesses. It can help to promote products and services to a large, global audience and increase site traffic, helping to convert browsers into customers. It can also be a great tool for branding and creating an iconic brand identity. Here’s how you can use internet marketing as a branding device for your business.

Social Media

If you want a recognisable brand identity, you should jump on board social media. Make sure you’re posting regularly on your accounts (but not spamming; that will do more harm than good), and you use your platform to communicate with your followers. Having the freedom to post whatever you want means that you can decide exactly how your audience will see your brand, creating your own unique identity.

SEO

Search engine optimisation is critical to a successful online presence and according to one SEO agency in Cambridge, it became a must for local businesses if they want to attract traffic via internet. It is essentially the process of curating content that will help you rank higher in the search engine results. This will maximise your online presence, helping you to better build up a brand identity, and show your audience that you’re a notable business.

Internet Marketing for Branding

Blogs

Adding a blog to your website can do wonders for your brand. By using your blog to advise potential customers and give more information on your products and services, you create a more trustworthy brand identity and encourage sales. You can also discuss topics around your niche, to show you know your stuff. If you’re a small, local business, posting local news now and again (keep it positive) will also help establish your brand as a part of your community.

Consistency is Key

To build up a recognisable brand identity through internet marketing, you need to ensure all of your content and pages are consistently similar. Use a recognisable logo on all of your platforms and any advertisement, and keep font and colour schemes the same. This will encourage viewers to associate your brand with your image. You should also follow a similar tone of voice, for example light-hearted and friendly or professional and factual. If you aren’t consistent, you’ll find it a lot harder to establish your brand identity.

More than Just a Business

A great way to establish a brand identity through internet marketing is to offer your audience more than just what you are selling. Allow them access behind the scenes on social media, showing them how products are created and what goes into your brand, and make sure to include a section on your website to introduce the team. You should also keep communication open with customers. This kind of personal touch will help your audience to connect with your brand and they’ll feel more comfortable buying from you.

Branding is an extremely vital aspect of any offline and online business, and you should be taking advantage of how easy it is to create your brand identity online. Unlike with traditional ads, it’s far easier to connect with customers through internet marketing, and to show your business exactly as you want it to be seen.

12 Oct

4 Things to Consider Before Choosing your POS Products

With so many varieties available, finding the right POS products for your business can be difficult. If you’re starting from scratch, with no POS products whatsoever and little knowledge about which will suit you, it can be hard to find your perfect match. Before making any purchases, you should take into consideration a number of things – 4, to be exact – that will help you to get what you need.

What’s your Business?

The first thing you should consider is what your business is, and so what you will need your POS products for. If you’re a clothes shop, for example, most advertising is usually images of products on posters, so snap frames are probably best for you, whereas a restaurant is advertising their food so will, of course, need menu holders and also products such as chalkboards for daily specials. Knowing what you need is the first step to finding the right POS.

display in snap frames

 

What’s your Budget?

You should also be considering your budget before buying POS products. Although it is a very cheap and cost effective way to advertise, if you’re buying multiple products it can soon add up. Know how much you can realistically spend before buying, and then how much you can spend on each type of POS product, taking into account how much they cost – that is if you’re buying multiple varieties of course. This will prevent you from spending a load of money on, say, leaflet holders, and being left with only enough for one snap frame. A disaster!

How Much Room?

It’s pointless buying a load of POS products only to realise you have nowhere to put them. This is why it’s important to plan ahead and look at what space you have. If you have a lot of wall space, anything that can be wall-mounted is a good idea, and before buying pavement signs make sure you actually have room to put them on the street without getting in everybody’s way. Make a plan of where all the products you’re buying will go before you hand over any money, and don’t forget about storage of them too!

signs

Which Variety of your Chosen Variety?

That’s right, the choices aren’t over once you’ve selected a type of POS products. You’ll need to also consider which style of that product you would like, depending on your use and it’s location. For example, should you get lockable poster cases or will snap frames do? A weighted pavement sign or one with wheels? These should all be decided based on how you plan to use your POS products, and the practical aspects such as safety and accessibility.

POS products can be a great asset to any business, as long as you pick the right ones! Considering these factors before you make any purchases will help you to get what you need and stop you from realising too late that you haven’t got the room or you’ve spent too much money, or whatever disaster has occurred. Once you’ve found exactly the right products for you, you’ll be grateful you took the time to go through these questions.

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